Best Football Betting Sites: Top UK Bookmakers for 2026

Unlicensed operator not safe for UK players.

New UK Betting Sites – FAQs

Nevertheless, with it being a new bookmaker, there are going to be flaws. If I had to pick one, it would be BestOdds, which launched in 2025. You could argue that I’m a little biased as I love the Playbook Gaming platform, but after all, who doesn’t love a bookie that already has a solid foundation at launch? The design is fantastic, aiding an already smooth navigation, and there are some nice offers for punters to make use of (extra places, price boosts and so on). As for the market depth, it’s actually pretty good and you will find most sports on the site, which is something that new sites typically struggle with.

Skrill & Neteller:

Here is a list of new online bookmakers in the UK that punters should avoid joining and our reasoning for not recommending each new bookie. We have also created a bookmaker blacklist which bet free bets offers football contains all bookies, new and old, that we recommend avoiding. Some new bookmakers may offer competitive odds and bonuses but may have poor customer service or may not pay out winnings on time. Other new UK bookmakers may be scams altogether. If you are unsure about a new UK bookmaker, we recommend avoiding them. PlaysunnyPlaysunny is not currently accepting new players. Playsunny is not currently accepting new players.

• Sky Bet launches a standalone app for its "Super 6" free-to-play prediction game.
• Betfair's new Exchange platform includes a social feed to follow tipsters.
• Grosvenor Sport introduces a "Bet & Watch" feature for UK greyhound racing.
• Boylesports' UK entry features a "Bet Club" with weekly free bets for members.
• LiveScore Bet integrates its sports media content directly into the betting slip.

Jammy MonkeyJammy Monkey shutdown after having its UKGC licence suspended. Jammy Monkey shutdown after having its UKGC licence suspended.

Online Casino Reviews - Licensed Casinos Only

High betting margins at 9.28% in our tests. WinissimoNegative real player reviewsDeposit and withdrawal fees/issuesAwful welcome bonus terms VegaslandVegasland is no longer licensed to operate in the UK. Vegasland is no longer licensed to operate in the UK. Mr LuckMr Luck is no longer licensed to operate in the UK. Mr Luck is no longer licensed to operate in the UK.

13. Unibet

Betti CasinoUnlicensed Casino Not Safe for UK Players Unlicensed Casino Not Safe for UK Players Unlicensed Casino Not Safe for UK Players ZetBetZetBet is no longer licensed to operate in the UK. ZetBet is no longer licensed to operate in the UK. Cocoa CasinoUnlicensed casino not safe for UK players. Unlicensed casino not safe for UK players. MyStakeUnlicensed casino not safe for UK players Unlicensed casino not safe for UK players Unlicensed casino not safe for UK players DaVinci's GoldUnlicensed Casino Not Safe for UK Players Unlicensed Casino Not Safe for UK Players Unlicensed Casino Not Safe for UK Players Qbet CasinoUnlicensed Casino Not Safe for UK Players Unlicensed Casino Not Safe for UK Players Unlicensed Casino Not Safe for UK Players Nine CasinoUnlicensed Casino Not Safe for UK Players Unlicensed Casino Not Safe for UK Players Unlicensed Casino Not Safe for UK Players Skol Casino35x wagering requirements on welcome bonus and low quality overall 35x wagering requirements on welcome bonus and low quality overall 35x wagering requirements on welcome bonus and low quality overall GoldenBetUnlicensed operator not safe for UK players. Betfair Bingo£490,000 fine for marketing to vulnerable consumersToo many negative reviews £490,000 fine for marketing to vulnerable consumers £490,000 fine for marketing to vulnerable consumers BetzoneAs of December 7, 2025, Betzone no longer operates in the UK. As of December 7, 2025, Betzone no longer operates in the UK.

• Focus on niche markets like UK darts leagues and rugby league championships.
• Expanded betting on reality TV outcomes and awards shows like the BRITs.
• New "Request a Bet" feature for cricket, allowing custom Ashes series markets.
• Micro-betting on specific events within a football match, e.g., next throw-in.

JokabetUnlicensed Casino Not Safe for UK Players Unlicensed Casino Not Safe for UK Players Unlicensed Casino Not Safe for UK Players FafabetIt is not possible to join Fafabet for the time being It is not possible to join Fafabet for the time being It is not possible to join Fafabet for the time being Jazzy Spins50x wagering requirements on welcome bonus and low quality overall 50x wagering requirements on welcome bonus and low quality overall 50x wagering requirements on welcome bonus and low quality overall When new sports betting sites launch, they do not always come as complete packages.

• MansionBet relaunches as a UK-focused brand with a £50 free bet welcome offer.
• Kwiff secures a new UK license and targets younger audiences with gamified bets.
• SBK (by Smarkets) launches a UK-licensed site with a focus on political betting.
• Virgin Bet introduces a new loyalty scheme tied to the wider Virgin Group.
• Betfred launches 'Fred's 2026' with a price promise on football odds.
• 888Sport debuts a site redesigned specifically for in-play betting.

For example, BetMGM launched in the UK in late 2023. However, they did not offer horse racing or greyhound betting in their sportsbook for a couple of months. They offer a horse racing product, but it is not the best.

16. Star Sports Bet: Best UK bookie for top horse racing odds

There are so many reputable bookies to choose from, so there is no need to risk your hard-earned money. LucksterLuckster is longer licensed to operate in the UK. Luckster is longer licensed to operate in the UK. XtremewinCharges for deposit and withdrawalsNo longer operating.Unresponsive customer support TebwinTebwin no longer operates in the UK Tebwin no longer operates in the UK Tebwin no longer operates in the UK BetgrouseBetgrouse is no longer licensed to operate in the UK. Betgrouse is no longer licensed to operate in the UK.

🤸 Best for in-play betting

SwishBetToo many negative reviewsCharging for deposits and withdrawalsBad experiences with customer support PuntitPuntit is leaving the UK market soon. Puntit is leaving the UK market soon. SpinzwinBetToo many 1-star reviewsCharges for deposits and withdrawals BetMorphToo many negative reviewsWithdrawal issuesCharges for deposits and withdrawals RubyBetToo many negative reviewsFees for deposits and withdrawalsPoor customer support MrRexCould not withdraw money.Verification process almost impossible.Too many negative real player reviews. GatoBetToo many negative reviewsCharging for deposits and withdrawalsBad customer support BritainBetCharges for deposits and withdrawalsToo many 1-star reviewsAwful bonus terms BetNeptuneCharges for deposits and withdrawalsHigh wagering on the welcome bonusesHard to contact support TangobetLoading issues, page failures and missing odds.High betting margins at 9.28% in our tests. Loading issues, page failures and missing odds. On that note, some great new sports betting sites like BetRegal, FansBet, and SportNation offered horse racing from launch, but the races are quite limited on all three sites. However, their sportsbooks are great for football, tennis, American sports, and a wide range of niche sports.

Check out the best horse racing betting sites in the UK here, if that suits your fancy, or compare our exclusive offers for new and existing customers.

Meet the Author

So, past the sign-up offers, there needs to be incentives to use the site. In fact, you'd expect the site to be older with the generosity on offer across the board. There are price boosts offered regularly across the board, especially if you are keen on football or horse racing. It is worth mentioning that if you are a fan of casino games, you will be well looked after with regular free spins. Indeed, there are strengths across the board, and that is what makes PricedUp such an impressive new bookie.

👇 Organisations offering help

Bet £40 Get £20 in Free Bets Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive 4x£5 Free Bets. Most new bookmakers launch with pretty weak payment areas, but this is not the case with QuickBet. Indeed, it is one of the options to offer PayPal, among other e-wallets and the standard offerings. The owner, L&L Europe, has certainly done well on the payment front as all its sites offer many methods. As for the PayPal limits at Quickbet, the minimum deposit and withdrawal amounts are set at £10, which is still low for this method. We have also compiled the best tennis betting sites in the UK.

Football Betting Tips and Strategies: How to Bet Smart on Football

Additionally, when we tested the withdrawal time, we received the money in just three hours. We have not even talked about the quality of the sportsbook either, but thanks to a partnership with Altenar, you can expect a high standard here too. Bet £10 Get a £10 Free Bet + 50% Acca Boost Deposit at least £10 and place a bet at minimum odds of 1/1 (2.00) on sports. We have recently revised this page, making it so the new bookmakers listed are even newer. So, with this, I have changed my favourite new betting site from VirginBet (which I still rank highly) to BetTom.

Mobile Betting

I had the joy of doing the review for this site recently, thanks to its launch in 2025, and it blew me away at the time. In fact, I still frequently use the site to place bets. It has low betting margins, which are always something that I keep track of, whilst also having really quick withdrawals. To me, these are the two things that matter the most in a bookmaker. The promotions offered could do with a little bit of work. Unlike horse racing, every new betting site launched in the UK will offer football betting, but some areas are much better than others. Almost every new UK bookie will offer a wide range of football betting markets (usually over 200) and cover enough leagues and competitions to satisfy nearly all punters.

Hitting the Darts Betting Bullseye – PricedUp

A comprehensive sportsbook is provided at Betano, above all because the site is operated by BV Gaming, making it a BetVictor sister site. Darts is among the more minor sports that get full coverage here, with a range of top competitions such as the World Cup of Darts offered at the Parimatch site, while the darts betting odds here are good, too. There are also good welcome offers for new customers to claim, and even if you are not into darts, this is a good reason to sign up. We took a closer look at the Betano app recently and were very impressed with the overall product, perhaps as you would expect with BV Gaming, but it's still good to know that the bookie is keeping up with the times. Get Up to £40 in Free Bets Opt in, deposit and bet min £5 (up to £40) on Sports at 1/1+ odds within 3 days of registration.

Champions League Final Betting Preview

Launched to great fanfare in late 2023, BetMGM is the online arm of MGM Resorts International, the owner of some of the world's most famous casinos. To really make the most of the UK launch, MGM partnered with LeoVegas - another brand that it owns - to ensure a high quality of the sportsbook and casino. Indeed, it already feels like the bookie has been around the top of the UK's online betting industry for some time, offering a market-leading slate of betting bonuses for new users and existing customers alike. Daily price boosts ensure this is a fantastic betting account, and prizes such as free spins and live casino tokens are also up for grabs on the Golden Wheel. Promotions are massively important for bookmakers, but more so for customers.